Bleach London

UK

Bleach London is the brainchild of renowned fashion hairstylist Alex Brownsell, who pioneered the twenty first century home hair colour revolution. She turned bleaching and dyeing friends’ hair at home into the world’s first salon focused on colouring rather than cutting. Ten years, four locations and a groundbreaking product range later, Bleach London now ships an ever evolving selection of home bleaches, toners, colour and care products all over the world. All formulas are vegan and cruelty-free and come with expert instructions that allow consumers to bleach and dye like a professional in no time.  The collection’s available to shop now at BleachLondon.com as well as Boots, Superdrug, Look Fantastic and Amazon.For more information, visit BleachLondon.com or follow @bleachlondon