Hair and Beauty Industry Trends: What’s Hot, What’s Not
The hair and beauty industry is constantly evolving, with new trends and techniques emerging every year. If you’re a beauty enthusiast or a professional in the industry, it’s crucial to stay up to date with the latest trends to keep your look fresh and your business flourishing.
Hair and Beauty Industry Trends: What’s Hot, What’s Not
Hair and beauty trends are a reflection of the times we live in, and 2021 is no exception. With a focus on self-care and sustainability, here’s a roundup of what’s hot and what’s not in the hair and beauty industry:
1. Hot Trend: Clean Beauty
Clean beauty, which focuses on natural and non-toxic ingredients, continues to gain popularity. Consumers are becoming more conscious of the products they use, and are seeking out clean, environmentally-friendly options. Whether it’s skincare, haircare, or makeup, clean beauty is here to stay.
2. Not So Hot: Excessive Heat Styling
With the rise of clean beauty, excessive heat styling is definitely not in vogue. Consumers are opting for more natural, air-dried hairstyles to minimize damage to their hair. This shift towards embracing natural textures and reducing heat damage is a positive move for the health of our hair.
3. Hot Trend: Inclusive Beauty
Inclusivity and diversity have been at the forefront of the beauty industry, with more brands offering a wider range of shades for all skin tones. This trend is not just limited to makeup, but also extends to haircare, with products designed for all hair types and textures.
4. Not So Hot: Harsh Chemicals
As consumers become more conscious of what they’re putting on their bodies, there’s a clear move away from harsh chemicals in beauty products. Chemical-laden hair dyes and treatments are being swapped out for gentler, more natural alternatives.
5. Hot Trend: Online Beauty Communities
The rise of social media has revolutionized the way we view and consume beauty content. Online beauty communities are thriving, with platforms like Instagram, YouTube, and TikTok providing a stage for beauty influencers to share their tips and tricks.
6. Not So Hot: Overly-Edited Photos
As online beauty communities continue to flourish, there’s a growing demand for authenticity. Overly-edited photos and unrealistic beauty standards are losing their appeal, as consumers seek out real, relatable content.
In summary, the hair and beauty industry is embracing the shift towards clean, sustainable beauty, inclusivity, and authenticity. As professionals in the industry, it’s crucial to stay ahead of the curve and adapt to these evolving trends to meet the needs and desires of today’s consumers.
1. Clean Beauty
Clean beauty, which focuses on natural and non-toxic ingredients, continues to gain popularity.
2. Excessive Heat Styling
With the rise of clean beauty, excessive heat styling is definitely not in vogue.
3. Inclusive Beauty
Inclusivity and diversity have been at the forefront of the beauty industry, with more brands offering a wider range of shades for all skin tones.
4. Harsh Chemicals
As consumers become more conscious of what they’re putting on their bodies, there’s a clear move away from harsh chemicals in beauty products.
5. Online Beauty Communities
The rise of social media has revolutionized the way we view and consume beauty content.
6. Overly-Edited Photos
Overly-edited photos and unrealistic beauty standards are losing their appeal, as consumers seek out real, relatable content.
